Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Channels
Multi-Vue

Title:

Pontiac Car Model Selector Slides

Date:

1955–1956

Material:

Celluloid slides in cardboard mount, plastic and metal viewer

Dimensions:

Card 4 × 7¾ in. (102 × 197 mm)

Company:

General Motors (GM Photographic)

Location:

Detroit, Michigan, United States

A stereoviewer and cards designed to help salesmen present the models and color schemes for the 1955–1956 Pontiac Catalina. (There is another version of this viewer featuring GM Chevrolet cars that comes in a black case instead of the brown case for this viewer (Wangari 2026d)). The viewer is powered by two D-cells. Turning the metal knob on its side adjusts the focus. A second metal knob advances the card. The interocular distance can be adjusted using a knob on the front facing the user.

"GM Photographic" is stamped into the lower front of the plastic shell. GM Photographic was a division of General Motors established in the 1920s to document all phases of the design, manufacture and sale of GM cars (GM Heritage Archive 2026).

Pressing the metal rectangle turns on the light.
4-Door Sedan - Phantom Grey Over Camillia (Images swapped for cross-eyed viewing)
Catalina - Raven Black Over Nautilus Blue
4-Door Sedan - Camillia Over Nimbus Grey
2-Door Sedan - Raven Black Over Castle Grey. (Note for all the images on the card this particular pair came from the left and right images are identical; there is no stereo effect. Was this for customers who were uncomfortable viewing stereo 3D? Or did they not have stereo pairs for all their models?)
Catalina - Raven Black Over Castle Grey
Photocopy of instructions
References
⌃  Back to citationGM Heritage Archive. 2026. GM Heritage Archive. GM. Accessed Jul. 20, 2026.
⌃  Back to citationWangari, Kieta. 2026d. 1954-57 GM Chevrolet | Multi-Vue. Vintage 3D Viewers. Accessed Jul. 20, 2026.