Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Channels
Stereopocket

Title:

L'Ammazzasette (Seven at One Stroke)

Artist:

Dana Crocetti (adapter)

Date:

c. 1976

Material:

Cellulose acetate, plastic cassette

Dimensions:

Images 17 × 11 mm,  viewer 4⅞ × 2¼ × 1½ in. (124 × 57 × 38 mm)

Company:

3diland S.p.A.

Location:

Florence, Italy

The Stereopocket was a cartridge-based stereo filmstrip viewer manufactured in Florence, Italy by 3Diland. 3Diland was a company started by MUPI, a manufacturer of educational and optical toys, at the suggestion of Roberto Gavioli, the owner of Gamma Film, an animation studio famous for television commercials and cartoons (Bertani 2026).

The cartridges held around 50 stereo pairs. The user advanced the film using the black slider on the top right side of the viewer. Rewinding required removing the cartridge and rewinding the film with a small popup lever on one reel. The viewer came in a box with instructions and a demo cartridge. Additional cartridges came in blister packs holding one film. The blister pack included a pamphlet with instructions and a description of the images (Clatworthy 2026).

The demo cassette that came packaged with the viewer

The cassette for L'Ammazzasette, showing the rewind lever

Cover of Instruction / Narration booklet
Instructions for using the viewer
"Once upon a time…"
Pages 3 and 4 of the Instruction / Narration pamphlet
What follows is a selection from the 49 images. All images are swapped for cross-eyed viewing.
4. In the summer people harvested wheat.
6. One day a farmer came with his son.
13. The farmers discover him [the giant] in the woods.
24. …and I kill seven of them at once.
36. "Do you want a cloak like this?", asked the tailor.
40. Happy, the giant tried on the cloak.
Back cover of pamphlet
References
⌃  Back to citationBertani, Stefano. 2026. “3Diland.” MUPI Toys to Games. Accessed Mar. 7, 2026.
⌃  Back to citationClatworthy, Keith. 2026. “3Diland.” 20th Century Stereo Viewers. Accessed Mar. 7, 2026.