Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Channels
Tru-Vue Stereochrome

Title:

Ringling Bros. #2 (out of 4)

Date:

c. 1950

Material:

Cellulose acetate film, cardboard box, plastic viewer

Dimensions:

Film 35 mm

Company:

Tru-Vue, Inc.

Location:

Rock Island, Illinois, United States

Tru-Vue Stereochromes were shot on Ansco Color film, which tends to fade, as seen below (Dennis 1980). One of the key innovations was the replacement of standard 35 mm perforations on one side of the strip with widely holes that kept the stereo pairs correctly framed as the film was advanced.

This model of the viewer, which took take advantage of the new perforations (G. Mast 1943), was manufactured from 1947 to 1952, overlapping with the availability of Stereochrome filmstrips (Dennis 1980). Gifford M. Mast, the inventor, also invented the Mast Teaching Machine for his own company, Mast Development. His interest in 3D continued and in 1963 Mast Development Co. acquired the Keystone View Co., once the world's largest publisher of stereoviews. Mast eventually donated Keystone's photo archives to the University of California Riverside (S. Mast 2013).

One of the key innovations was the replacement of standard 35 mm perforations on one side of the strip with widely spaced holes that kept the stereo pairs correctly framed as the film was advanced (see figure 12 in patent).
US Patent 2,326,718
All images are swapped for cross-eyed viewing.
Logo on inside tab for the A. Geo. Shulze Co., a long-time manufacturer of boxes in Milwaukee, Wisconson.
References
⌃  Back to citationDennis, John. 1980. Tru-Vue: Stereo's Missing Link. Stereo World, vol. 7, no. 8, July/August, 1980.
⌃  Back to citationMast, Gifford M. 1943. Stereoscope. US Patent 2,326,718, filed Jan 7, 1941, issued Aug. 20, 1943.
⌃  Back to citationMast, Sara. 2013. Soundings. Sara Mast. Accessed Nov. 11, 2024.